Friday, August 14, 2026 In 2027, İzmir will host a major international event bringing together travel content creators, tourism professionals, and leading travel brands from all over the world. Organized in cooperation with İzmir Metropolitan Municipality Tourism Directorate and İZFAŞ, TBEX Türkiye will convene approximately 400 international representatives in İzmir on September 7-10, 2027.

Within the scope of TBEX Türkiye, an international conference and networking event that will bring together travel content creators with the travel industry, hundreds of travel bloggers, YouTubers, podcasters, photographers, influencers, and traditional travel media representatives from various countries will be hosted in İzmir. Destination marketing organizations and leading travel brands seeking to forge new partnerships with professional storytellers will also take part in the event. At TBEX Türkiye, which will bring together content creators, tourism professionals, and travel brands, educational sessions, workshops, keynote speeches, and networking events will be organized. By enabling participants to experience the historical, cultural, and gastronomic richness of İzmir as well as prominent destinations around the city, the event is expected to reinforce İzmir's position in international travel and tourism networks.
​
"İzmir is a destination with full of stories"
Emphasizing that travel content creators have a vital role in destination promotion, TBEX CEO ROCK Calvert said: “Travel content creators do more than simply documenting a destination. They help people envision themselves there. They create the emotional connection that inspires someone to book a trip, try a local dish, explore a neighborhood, or discover a place they have never thought before. İzmir and the Aegean Region offer an extraordinary foundation for this kind of storytelling. İzmir presents everything a travel storyteller can desire: thousands of years of history, an extraordinary culinary culture, a vibrant and modern lifestyle, and one of the Mediterranean's most beautiful coastlines. More importantly, İzmir is a destination full of stories yet to be discovered by many international travelers. We cannot wait to introduce our community to the city and the wider Aegean Region.”
 
TBEX Türkiye will be added to İzmir's international event experience
 Highlighting İzmir's experience in hosting international organizations, İZFAŞ General Manager Tuğçe Cumalığlu said “We are thrilled to bring major international events to our city and host sector professionals from across the globe in İzmir. Last June, we hosted nearly 400 fair organization professionals from 36 countries at the Global Association of the Exhibition Industry (UFI) European Conference, held under the auspices of İzmir Metropolitan Municipality and İZFAŞ. Recorded as the highest attended regional conference in UFI's 101 year history, this organization reaffirmed İzmir's prominent position in international fair organization and event experience. Building upon this experience, we are now adding TBEX Türkiye in collaboration with our Tourism Directorate. We firmly believe that TBEX Türkiye, which will bring together travel content creators, tourism professionals, and travel brands from across the globe in İzmir, will make a substantial contribution to our city’s international visibility and the global promotion of its tourism potential."

İzmir will be more visible in international travel networks
Stating that TBEX Türkiye presents a significant opportunity for İzmir's global recognition, İzmir Metropolitan Municipality Tourism Directorate Manager Melih Kayacık said" We look forward to introducing İzmir to international content creators. TBEX Türkiye will significantly enhance İzmir's international recognition and social media visibility. By bringing together numerous international travel content creators under the same event in Türkiye, TBEX Türkiye will also offer our local stakeholders the opportunity to promote their brands internationally.”

Participants will explore İzmir and the Aegean
As a hallmark feature of TBEX events, a major portion of the program will be dedicated to exploring the cultural, historical, and touristic values of İzmir and the Aegean Region. Participants will not only discover the host destination through the conference program, but they will also have the opportunity to directly experience the city's culture, history, cuisine, landscapes, and daily life.

In the center of İzmir, landmark attractions such as Kordon, Konak Atatürk Square, and İzmir Clock Tower, alongside the historical Kemeraltı Bazaar, will be primary venues for experiencing the city's cultural and social life. Archaeological and cultural heritage sites such as Ephesus and Bergama will also offer diverse content opportunities for TBEX participants. Within the program, visits to prominent coastal hubs around İzmir including Çeşme, Alaçatı, and Urla are also planned. These regions, known for their beaches, coastal life, windsurfing, vineyards, and local markets, will provide opportunities to introduce Aegean cuisine, particularly its seafood, olive oil, herbs, vegetables, and regional wines, to international content creators.

Travel content creators and sector professionals will come together
TBEX Türkiye will offer training in areas such as content creation, video, social media, artificial intelligence, SEO, audience growth, revenue generation, and working with travel brands. Participants will also attend structured networking and business meetings aimed at developing future collaborations between content creators, destinations, and travel brands. Details regarding tours, activities, speakers, registration process, and additional programs within the scope of TBEX Türkiye will be announced in the coming months.

About TBEX
TBEX serves as one of the world's largest communities for travel content creators and the travel industry. Established in 2009, TBEX has organized events across North America, Europe, and Asia since then. TBEX's global community consists of travel content creators, influencers, bloggers, YouTubers, podcasters, photographers, traditional media representatives, destination marketing organizations, and travel brands.
TBEX events help content creators develop stronger business models, while also offering destinations and travel companies the opportunity to meet, evaluate, and connect with storytellers whose audiences, content, and values ​​align with their goals.